Get a Great Agent – Oddly enough, I happen to know one, so can help you with this step. Call me at (831) 477-5815 for the inside scoop! However, if you DO want to shop around, keep in mind that you need a Realtor who is highly visible in the Sana Cruz community if you truly want to sell your home.
Marketing is not just done with signs, classified advertising and open houses anymore. Nowadays you need someone well-versed in social media, listing syndication and internet marketing. In fact, if you have a Facebook page, you can even post your home for sale to your profile to gain as much exposure as possible. Combine those technical details with THE most informed agent in your town, and you are sure to have a winning combination.
You already know about www.servingsantacruzcounty.com, but do you realize how easily it allows a property to be viewed and toured? That’s a huge bonus for home sellers! Do your research and ASK why you should choose to be represented by the agent you interview – and make sure you like the answer.
Know Your Pricing & Price to Sell – Your real estate agent should be able to advise you on this, but if you are in a hurry, don’t be afraid to ask a little less. Listing at 10% below your “wish” price could get more offers in record time and actually increase your sale price to what you would have originally hoped to list at. You’ll also waste less time having to negotiate counter offers from buyers who think they can “talk you down.” Also, when considering offers, remember to take the one most likely to lead to a sale (your real estate agent should advise you on this, as well).
Curb Appeal – Make your home beautiful on the outside and on the inside. It is much easier to sell a home quickly if it looks well-maintained and CLEAN. Do not scrimp on gardening or pool maintenance at this time. Your home for sale needs to be in tip-top shape!
I have plenty of other great tips I can share to help you get your home sold before the holidays. Give me a call so we can create a game plan for you. 2012 can be the year you sell your home!